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I want you to think back to a time when you were at a crossroad, when you were at a decision point and had to decide between two attractive options that were both pulling at you, but you knew you couldn't have both options. You had to choose only one, but once made, you'd never be able to go back to the other option. I want you to pause the episode right now until you've got the situation in mind. Pause now. Okay, you're back. Good. If you don't have a memory in mind, stop to think of a situation before continuing. For the rest of you, let's keep moving.

Welcome to Episode #17, my name is Jeremy Epp and I am here to help you set up, launch and grow a profitable business. Before we begin, do me a big favor, head on over to and subscribe to the show. Recently I found myself at a crossroad. As you may recall from past episodes, I've shared that I am also on the journey like you of building up my side business to the point to where it will replace my income and allow me to transition fully away from corporate America. My current corporate job, while demanding, does allow me some flexibility to support various requirements throughout the week in support of my side hustle, as well as it doesn't completely drain my energy tank, so I still have some energy to work on my business in the evenings and on the weekends.

However, before I started my side business, I participated in a two-year accelerated leadership program with my company, which was designed to identify and develop upcoming leaders. After going through the program, no opportunities came from that program for me, but it was on my radar track to move my way up the corporate ladder into some type of leadership position. I had my eyes set on a senior manager role and then maybe, maybe not I would look at a director position. Fast forward a few years to the crossroad situation and I found myself being recruited for a senior manager position with a different company that would oversee a team that is within my niche and my expertise. I felt like I was at a crossroad decision point. Do I pursue this senior manager role, the promotion and everything that comes with the job, or do I stay with my current role and continue to focus on building up my side business? I was being pulled toward the senior manager position as this satisfied some internal need that I had, some motivational drive that pulled me in that direction.

However, I believe that if I took that role, that my time and my energy would be severely limited in working on my business. On the other hand, if I stayed at my current role, I would continue to feel the frustration of that role, however, I could use that frustration to help motivate me to continue to drive my business pursuits. So what was I going to do? I was actually feeling quite conflicted and so I talked it out with my wife to get a different perspective. She reminded me of our goals and that it was not the job title I was after, rather, the acknowledgement of expertise and the respect for my abilities and my experiences. With this clearly in mind, I decided to stay focused on the course of building my business.

Having gone through this recently, it really got me thinking about motivation. How does motivation work and how does it drive people differently to take action? What motivates you? What drives you to take the action that you do? When faced with a difficult problem or situation? What do you tap into to help you overcome the obstacle? I mean, why do some people when faced with a wall, an insurmountable problem or situation, some people collapse, they fold up, they go home, while other people get charged up and energized and they take that hill with a gusto and they're just aggressive and they can't wait to get through that situation? How does that occur? Why is one motivated one way than another way? Why is the response different for one person than it is another? If you find yourself in these situations, are you even aware of what you tap into to help inspire yourself to move forward?

When I looked at motivation, I came across it as primarily broken into two main categories. You've got intrinsic motivation and you've got extrinsic motivation. One is driven by internal rewards and the other by external. Within each of these two categories lie several different types of motivation that can be used both positively and negatively. What I find interesting is that you will be motivated in different ways on different things, and when you come to a crossroad you'll find yourself, your desires at conflict with each other, which will cause you anxiety about choosing one over the other.

Additionally, you may have what I am calling misplaced motivation. For example, I thought I was motivated to move up the corporate ladder for the title or the power, but that wasn't it at all. I desired the acknowledgement and the recognition of my skills and my hard work. But now that I know that about myself and I have clarity about that, I can look for other ways to fulfill this motivation and align it with my goals of growing my own business. I was willing to go down a path to get this title for the acknowledgement that I thought existed with the title, but the reality was I would have ended up miserable, realizing that it was the wrong fit for me and it was pulling me away further from my goal of growing my business.

There are several different motivational types that psychologists recognize. As I review these, see what resonates with you. Some of them seem shallow. They seem like something that we would never want to acknowledge, but the reality is you should acknowledge them and you shouldn't ignore them because they are real and they do exist. Each of these motivation factors, if used properly, can be extremely powerful and help you along your journey to help you start your business.

So I want to start with intrinsic motivation factors and these are driven internally. They drive internal rewards. A few examples of these are, the competence of motivation. And this is a situation where you're motivated by increasing your knowledge through learning and growing personally and professionally. You're increasing your skillset and continuing to grow. These are people that you'll see that often have multiple degrees. They're always in school, they're always pursuing knowledge certificates, growing in their skillset.

The second one I talk about is your attitude motivation. How do you see the world around you? We all have plenty of examples of that individual that sees the world with the glass half full. They're optimistic all the time, they're excitable. Everything's good. Even when a terrible situation occurs, they look for the good in that. Other people are the opposite, everything negative. Either one of these positive or negative attitudes can help motivate you to make it a better place or continue to grow.

Then there is the achievement-based motivation. This is a situation where you're driven by the accomplishment of when you complete that goal. You're after that milestone in your mind. "I finished my 5k race," "I made my half marathon," and "I've completed my first marathon." Whatever it is, your achievement-based motivation is a powerful motivation.

And then a fourth one I want to touch on, I came across this and it was the motivation of independence. The sense of being unique, being different from the crowd.

Next, let's switch over to extrinsic motivation. Motivation that are driven by external rewards. The first example is reward-based motivation. Typically, we think of financial incentives, commission-based incentives, but it may also include material items. When we think about compensation, however, there is a tipping point to once the financial, if it is financial, reward is too large, it can actually undermine the performance by making you overly focused on the reward versus the work being done. I once had an individual trying to motivate me by using a material reward-based type of motivation. They were saying that once we completed this particular task, that there would be enough income to where I could buy my dream car. And they were always asking me what is my dream car and all this information, trying to get me to dream and get motivated by this effort. But the reality was it wasn't really working for me because that's not how I was motivated. I was focused on other motivational types, not the reward-based or the material-based motivation. Know your strong points. What works for you may not work for others.

The next extrinsic motivation is fear-based. This is driven by the desire to avoid pain. This sounds negative, but however, it can be used positively. For example, if you've ever been in a type of sports team, you may have had a coach where they wanted you to run a drill within a certain amount of time and if you didn't get that time done you would do some extra exercises, pushups, wall sets, something to negatively influence you to become faster on the drill itself. If you know what I'm talking about, it works because you don't want to do those exercises more than you have to.

However, being fear-based may also result in lower quality work, as the work may not be well-rounded with creativity and curiosity. Rather, it is really centered on a sense of urgency to get it done. This may work like a drill sergeant type of environment, but it may not work when you're in a creative environment. I often think about the pressures that a creative artist must have in working with like a publicist with a deadline that's always right around the corner, and how to become creative when you've got that looming deadline in your head. And what happens when you get stuck, you have artist's block? It doesn't matter. You still have to get something done. So, fear-based can be positive. It can also be negative.

An example of fear-based motivation is, for me, one of the things I want to do is grow my own business so that I can leave the corporation. I don't want to be stuck there. I am afraid of spending the next 20, 30 years of my life in a corporate environment. I am not interested in that. It is not for me. It's a fear-based motivation tactic that I use to help move me toward action and to keep my business growing.

Okay, the third motivation factor that I want to cover is power-based motivation. These are typically situations where an individual is seeking more control, and maybe that control is to inflate their ego, maybe that control is to be able to empower them to do more good because there's roadblocks, there's bureaucracy in the way and they can't do anything without being in that position of power. So again, this can be both positive and it can be negative. So it depends upon the situation. In one way, you want somebody with an ego power-based motivation to be the captain of your sports team. You want that drive, that sense of, "I'm invincible. I'm going to take my team to the top and win the championship." That is very powerful.

Next I want to talk about equity, or what I call justice-based motivation. These are individuals that are motivated by the sense of fairness, and not just to themselves, but to those around them. If they see an injustice occurring, if they see somebody being bullied at the workplace or maybe in public, they'll stand up for that person. They will right the wrongs. If there is a discretion or if there's a double standard, they will be motivated to take action to resolve that, to fix that so it's fair for everybody alike.

And lastly, I want to talk about affiliation motivation. This external motivation factor really drives people by growing and increasing their social circles. Who are they aligned with? Who do they know? Who's in their network? Are they acknowledged for their expertise and their experience levels? These are some of the things that will motivate an individual to take action.

So let me ask you, do you identify with a few of these? Could you recall a situation when one or more of these motivational factors drove you to take action in a particular way? What I find fascinating is that we're all integrated and motivated in different ways in different situations and that can and will change over time, depending upon the circumstances. But I want to take you back to the crossroad example that I asked you to think about at the beginning of this episode. Think about how each path had one or more of these motivational factors pulling you in that particular direction. Do you see the conflict between the different paths and how each would fulfill a motivational need? Perhaps it was the same motivational need, but perhaps they were different.

The path you eventually chose was driven by the stronger motivation. As you think about this, are you like me, where I had misplaced motivation? Can you satisfy your motivational need in either path? Your motivational needs need to align with your goals, both personally and professionally. Having clarity on what drives you to do what you do in a situation will help you better understand yourself, identify and correctly align misplaced motivations to help keep you on track and moving toward your goals.

If you want to learn more about how to launch your own business and work towards leaving the corporate environment, then go to my website at and subscribe to the show. Begin learning on how to set up, launch, and build a successful business. You'll want to be sure to tune into next week's episode, as I have a very special guest, Joe Fox, that will be coming on and sharing his knowledge of working with franchise opportunities and how they are a viable option if you desire to own and operate your own business. You won't want to miss it, there's a lot of great information to consider as you look for the next opportunity.

I appreciate you tuning in and thank you for your support and I look forward to seeing you on the next episode.

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